Many people believe that once they have a logo and place it on everything, from business cards to coffee mugs, they’ve branded. That is far from the truth.

Essentially, what you’ve done is labeled things, “MINE.” Until your audience knows what “MINE” means, you really haven’t branded at all.

Add to that, the fact that most modern-day logos are non-descript about the company they represent and you’re indeed facing an uphill battle.

So, what do you do?

Actively begin to define the meaning behind this label you’ve peppered throughout your communications. This is branding. Better still, integrate that meaning into every aspect of your business and enforce values of integrity and trust as an added bonus.

In this ever-increasing DIY climate, more and more business owners seek self-managed solutions to cut down on costs. Without a clear guide for brand management, dilution and even confusion of the brand is likely.

Brand First was developed to lead the business owner through an integrated branding process. The resulting Brand Authority Guide, or BAG, will be a reference for future brand decisions. It’s detailed nature will allow you to keep all of your service providers operating from the same place, while working towards a common goal.