the why.

Chief value extractor
and definer of brands.

My purpose in life is to uncover your hidden value and optimize how you communicate it to your audience. I am Jennifer Trebilcock.

I’ve been working with businesses, associations and organizations of different sizes for more than 20 years. The one thing they all had in common is the struggle of trying to sell what they sell effectively.

What makes matters worse is that 9 times out of 10, they don’t even realize they have a problem. Then, when they do recognize it, they start to scramble to fix what is perceived as the problem, often haphazardly.

There are a ton of systems, marketing programs and sales techniques out there. But many of these are successful merely because they use the Internet to expand your potential market from local to a global one.

Most of these don’t help you fix your offer.

Until you work on the basics of how you’re presenting what you’re selling to your audience, your efforts will be in vain. Fix your brand first, your positioning, and the results can be explosive.

This is what I do. Help you figure out the best way to present your product or service to the world. I’m tired of seeing real value overlooked because it is buried in a muddled approach. There is exponential reward to getting clear in your own mind and then communicating that clarity through your marketing. Determine how to sell yourself once and for all. You’ll be glad you did.

Your business. Your brand.
Brand first.

Try the Help My Biz Quiz to diagnose your business needs.

If you’re interested, you can read about my professional journey in Jennifer Trebilcock: The Story.



 * Learn how to build a better brand.

* Identify existing gaps & shortfalls.

* Repair faulty frameworks.

* Stand out with distinction.

* Gain a competitive edge.