Looking for customers,
but you’re out of ideas?
Let’s face it. The last couple of years in North America have been pretty tough. Businesses that were once thriving are scaling back their workforce, laying off employees and some even closing their doors for good due to a lack of customers.
In times like these, a common reaction is to minimize spending at all cost. That means slashing operating budgets and in many cases, cancelling marketing spend.
Truth is, you don’t have a business without paying customers and cancelling the marketing spend is certainly not going to do you any favours in that department. It’s actually a huge mistake.
I don’t blame you, though.
Some marketing just seems to be a money drain.
There’s no perceptible return on investment and no built-in way to measure results. This is not the best use of your budget in times like these.
So what are you supposed to do? You’re wary of all marketing “experts” because of your past experiences or maybe you’re used to doing it yourself and don’t want to relinquish control. If your performance is down, don’t you think it’s time you try another approach?
There’s more than one way to skin a cat.
There is something called direct response marketing, which factors in response tracking. In fact, the entire goal is to put cash in your pocket. These are not awareness campaigns that say “Hey! We’re here! Don’t forget us!!” No.
These are campaigns that are meant to inspire action.
Response-oriented plans are the only way to go.
Whether it’s to pick up the phone and place an order or walk customers in the doors of the store front, it’s not a success without some action. The success is then measured based on the response ratio (% reacting positively to the promotion) and the resulting sales dollars generated.
This is not something new.
It’s been around for decades. It tends to be overshadowed by those big flashy ads generated for mass appeal. Those flashy ads, cool as they are, are near impossible to measure and only serve to provide market-wide support to localized campaigns.
Show me the money.
But hey, maybe you think you’re already marketing because you’ve got a brand new website and even splurged on the extra SEO service. Good for you. My only question is, what results are you getting? Has that investment paid for itself yet? Is your website even optimized to convert a potential buyer when they do show up?
Get what you pay for.
What if you could pay a percentage of the sales generated from the campaign plus a nominal fee up front? Instantly, the marketer is invested in the results same as you. They are motivated to build a successful campaign and you are guaranteed a solution that will work.
Try something new. It’s time to shake things up.
You may be thinking, “But no one knows my business like I do.” You’re right. That’s why you are involved in every step of the ideation process. Your insights will be considered and built upon. At times, boundaries will be pushed outside your comfort zone. Do what’s necessary to shake things up and start moving in the right direction. If things are slow, clearly that’s a sign to try a different approach. Why not let loose a little?
What’s this going to cost me…really?
Concern about hidden fees and unexpected expenses is natural. Rest assured, this is not a process designed to pick your pocket. In fact, it is big picture thinking at it’s finest. All past and present marketing efforts, current technology and tools in place will be taken into account. Realistic cost-effective solutions that are manageable, within your current economic condition, will be determined. Ideally, every aspect of your business should be working together to cerate synergy and thus momentum.
Don’t want to waste money?
If you have an existing campaign that’s not quite working yet, we can explore refinements so that it begins to generate results or we can scrap it and start fresh. Whatever makes the most sense in relation to your goals.
At the very least, you owe it to yourself to have a conversation.
They say talk is cheap, which is why everyone can afford it. So let’s talk. What have you got to lose?
For 30 minutes we can have an open conversation and define the problem at hand. It’s entirely free and will give you an opportunity to ask any other questions you may have.
First come, first served.
There are only so many hours in the day, so book your call now and get the time slot that best suits your schedule.
I’m excited to speak with you to explore the possibilites.
I’m up for the challenge. Are you?
P.S.The only thing you’re risking is time.
Invest 30 minutes of your time and open the door to possibilities. Don’t book the consultation and you’re risking the time it takes to find an alternate solution. No matter what you do, time is going to be a factor. These 30 minutes can be the best time you ever spent. Ready for the next step? Book now.
Are you in need of a more significant change?
A brand audit is a great starting point. A 25 pt inspection of all of your marketing efforts will be assessed and measured. A comprehensive report detailing strengths and weaknesses will be provided at the conclusion. From there, you will be equipped to make decisions regarding your next steps.